Atelier Swarovski are renowned for creating luxury jewellery collections in collaboration with high profile, cutting-edge designers from the world of fashion, jewellery and architecture. Swarovski have been leaders in the production of crystal for over a century and have continued to lead the way in innovation within the industry. The brand is committed to growing their philanthropic efforts, founding the Swarovski Foundation in 2013 in honour of founder Daniel Swarovski. Through this foundation they aim to foster creativity and conserve natural resources, supporting projects and organisations that promote the conservation, protection and improvement of the physical and natural environment.
Transparency has become a core focus for Swarovski in recent years. The brand have worked with fair trade gold mines in Peru and pioneered Swarovski Created Diamonds. These are above-ground lab-grown diamonds, but with a much lower environmental impact. Atelier Swarovski further announced this year that it will make all
its fine jewellery with responsibly sourced gold.