BY SARAH LONDON was co-founded by two sisters on a mission to bring greater transparency to skincare. When one sister was recovering from leukaemia, the other created organic, plant-based blends to soothe her sister’s sensitive skin.

The brand champions the finest all-natural and organic, plant-based ingredients. Transparency is focal and the label detail a full ingredient list on the front label across their entire collection. Ultimately BY SARAH LONDON aims to empower conscious living through honest, upfront labelling and pure authenticity.

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