Iden Denim

Iden is a London-based conscious, sustainable denim brand founded by entrepreneur, Andrew Lethbridge.

Iden’s mission is to create pieces that work for all, taking into consideration and designing for the modern working women’s needs. With sustainability at its core, the brand works in partnership with factories to minimise waste and reduce the use of water by up to 75%, as well as lowering their carbon footprint. Iden’s designs utilise natural, organic and recycled materials and their manufacturers only use eco-products and ozone technologies for each piece to ensure an environmentally-friendly production process.

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