Jaipur Rugs works with close to 40,000 artisans in 600 villages in India, providing families with sustainable livelihood at their door steps. The goal of Jaipur Rugs is to bridge the gap between the two ends, the weaver at the grassroots and the urban consumers, by starting a dialogue. The brand binds the lives of the weavers and consumers through contemporary international designs, reviving a dying art.
Artisan Originals is an initiative where weavers from rural India have designed their own rugs. This is a sustainable initiative which uses the leftover yarn from the carpet industry.