Our Story

Philosophy

Maiyet is a modern, ethical fashion brand that seeks to promote dignity and sustainability across the globe.  We believe that fashion has an unprecedented opportunity and obligation to create positive change and we are at the heart of a movement committed to doing so.

Sustainable Luxury

Maiyet has helped artisans acquire the skills and facilities necessary to create sustainable businesses. After partnering with the Gobi Revival Fund, Maiyet worked with the nomad goat herders of Outer Mongolia to create FAIR, the world’s first ethically sourced and environmentally sustainable cashmere yarn. Maiyet is a globally recognised brand best known for its commitment to craftsmanship, design and positive social change.

The Maiyet Collective

Through the spirit of community and collaboration with like-minded labels, Maiyet has evolved into a collective of rotational luxury sustainable brands.

Its monthly pop-up concept store known as “The Maiyet Collective” launched in Autumn 2018 in London, bringing together a collection of the most exciting positive impact brands in the world right now in an immersive retail space dedicated to story-telling and community.

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